Demand Management in the Consumer Goods Industry

August 19, 2019

In this 11th episode of the End-to-End Value Chain podcast series, we hear from Rajesh Ray, Associate Partner at IBM India. Tune in to hear his thoughts on how demand management has shifted in the consumer goods industry in the past few years, the main challenges that have surfaced, as well as practical steps with the various approaches and tools that have emerged. 

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